13. Boardzone Branding process

I wanted to start looking at how other designers have gone about creating a new brand for a sport like skateboarding to see where they get there inspirations and ideas for there logo etc.

Boardzone is a really nice example of the thought process of creating a new brand and the things that go with it. This is a  quote of how they came about the naming and logo:

“The inspiration for the design came from the way that old school graffiti crews incorporated the letter “X” when tagging their name. An added design element was the holes that exist on skateboards in order for the trucks to be screwed on. These two symbols when put together form the “Boardzone” logo.”