Fifty Fifty Skateboards is a new brand concept i came up with for my final major project. The whole idea was to create a new skateboard brand which would appeal to both the contemporary skater and the tradtional skaters who ride old school skateboards. The main part of this project was a website design, but branding and product design played a major part. I wanted to create a new browsing and shopping experience so I created a double website, one half being for contemporary skateboarding merchandise and the other for retro style skateboarding products. The contemporary website I designed in a slick and minimal way sticking to a strict grid. For the vintage half of the brand I designed it with a retro feel with destressed wood and a slightly more unorganised layout to fit with vintage theme. Aswell as the website i designed all the products. Decks, Wheels, Tees, and stickers. Contemporary products i design with contemporary illustrations based around the theme of half and half. The vintage produst i deisnged using typography as this fit with the 70s theme i was going with.