5. Logo branding creative process

Trying to find out the best way to go about creating a new logo i came across this website which has ‘A collection of articles from logo designers who share their tips, tricks and secrets about the process they go through when creating a logo for a client. Including the process which Chris Spooner went through in order to redesign the design bump logo.’



What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of amark or icon.

Source: http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/

Been looking at some more tips on creating a new brand identity and foudnthis website which breaks it down its stages which i think will be really helpful for me to stucture this project. http://www.idapostle.com/visual_brand_identity_creative_process/

I think its is important for me to focus on design the logo/ identity of my brand before anything else. Once i have created the logos with the right aesthetic i can then start to design everything else. Such as websites, catalgues, boards, wheels, posters, stickers etc.

This table is a good break down of the process i think i need to follow.

A Simple View of the Creative Process Structure:

Gather: Creative brief, research
Analyze: Mind mapping and validation of information
Visualize: Sketching, roughs and preliminary concepts
Gather: Conversation and feedback on preliminary concepts
Analyze: Validation of feedback/information
Visualize: Refined concept (1)
Gather: Conversation and feedback on refined concept (1)
Analyze: Validation of feedback/information
Visualize Refined concept (2)
Gather: Conversation and feedback on refined concept (2)
. . . Repeat last 3 steps until solution is reached
Delivery: Delivery of final files

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