23. Elephont Board design

When looking at contemporary board design you have to look at Elephont designs, created by Don Pendleton. Some of my favourite boards have been design by him, he creates beautiful illustrations to put on decks. When creating my own decks for the contemporary half of my brand this is what i intend to do, creating bright illustrations which are full of life, really showing the fun that goes into board designs these days.

Don Pendleton is an American artist whose techniques range from creating digital and hand painted artwork for his legendary body of skateboard graphics to original acrylics on canvas for gallery shows, murals, conceptual art, and installation pieces that merge linguistics with his narrative artistic vision.

His aesthetic compositions resonate from linear organic cubist creations and similarly move to more expressionist forms that deal with issues of communication in a narrative, visual context. He often incorporates references to insects, animals and ambiguous characters to complete his finished compositions. These equivocal Archetypes are in constant interaction competing for space within the linear composition of the painting creating a confluence of tension and issues of communication that is a metaphorical reflection on the state of contemporary society and culture:

“ I was always drawn to this idea of people cohabitating the same space and the conflicts that arise on a regular basis within that space. Whether it’s war or arguments or brushing shoulders or stepping on toes, there’s a consistency within the line and the space but at the same time, there’s tension and conflict and potential for fights. All of that appeals to me when breaking up the space and creating a piece. I like the tension, I like the potential for conflict that people might recognize but I also like that there are characters in there that are basically on top of each other who may look confused or perfectly at ease within the chaos.”

While the preponderance of his artwork is centered on his linear organic cubist, expressionist style, he continues to explore different new techniques to aesthetically complete each project he engages. He is currently working on several new projects for clients that encourage his growing creative repertoire of paintings, graphics, gallery shows and limited editions of silkscreen prints for worldwide exhibition.

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