5. Logo branding creative process
Trying to find out the best way to go about creating a new logo i came across this website which has ‘A collection of articles from logo designers who share their tips, tricks and secrets about the process they go through when creating a logo for a client. Including the process which Chris Spooner went through in order to redesign the design bump logo.’
http://creativenerds.co.uk/articles/30-professional-logo-design-processes-revealed/
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of amark or icon.
Source: http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
Been looking at some more tips on creating a new brand identity and foudnthis website which breaks it down its stages which i think will be really helpful for me to stucture this project. http://www.idapostle.com/visual_brand_identity_creative_process/
I think its is important for me to focus on design the logo/ identity of my brand before anything else. Once i have created the logos with the right aesthetic i can then start to design everything else. Such as websites, catalgues, boards, wheels, posters, stickers etc.
This table is a good break down of the process i think i need to follow.
A Simple View of the Creative Process Structure:
| Gather: | Creative brief, research |
| Analyze: | Mind mapping and validation of information |
| Visualize: | Sketching, roughs and preliminary concepts |
| Gather: | Conversation and feedback on preliminary concepts |
| Analyze: | Validation of feedback/information |
| Visualize: | Refined concept (1) |
| Gather: | Conversation and feedback on refined concept (1) |
| Analyze: | Validation of feedback/information |
| Visualize | Refined concept (2) |
| Gather: | Conversation and feedback on refined concept (2) |
| . . . | Repeat last 3 steps until solution is reached |
| Delivery: | Delivery of final files |
